Ways to Meet Women’s Working Needs in 2022
By Shauna Nuckles
It’s no secret that the communications profession is made up predominantly of women. I’d like to think we’re forward-thinking innovators, too.
Given that, I’ve often wondered why our profession isn’t recognized as a trailblazer for supporting the evolving needs of professional women. From the countless conversations I’ve had with women about their struggles in public relations, I know many agree.
Here are five ways that PR teams of all types and sizes can take the lead to meet the needs of women in 2022 and beyond:
Ask what women need.
This is the simplest but most overlooked way to better understand women’s needs. Unfortunately, it’s also where the PR profession has fallen short in the past.
Even before the pandemic, a 2019 survey from PR Week revealed remote work was the top benefit all employees wanted.